Search engine analysis

page positions and ideas to improve our performance
Serp analysis - ideas
How many visits, where do they come from
What pages are visited
keyword summary
Screensize Analysis
Diary et al
Get list of keywords where competition has better organic position than you in the last week
Review individual keyword performance weekly
Clicky Visits --- how do identify best keywords to target - targeting wrong key words - might mean more traffice but less business
weekly action list based on orange in final column...could include people also ask, and description from top
comapre 2 keywords? compare with google trends NOTE it is possible that a domain has more 1 one search result per keyword we take min for that!

these keywords require action!

Who is where?

Organic

Me my relative position in organic list (lower than Comp is good) yellow is good
Comp competetion relative pos in organic orange means should action
Actual position in complete list (all types) yellow indicates best ever

Local Pack

How many
my position, lower is best yellow is good, orange indicate action
competition position

Paid

How many paid ads
competion position